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3-2 Journal: Violence For Sale

3-2 Journal: Violence For Sale

Q It has been estimated that the average American views 3,000 advertisements per day. Of concern is the violent subtext in many of these ads. Sociologist Erving Goffman and Jean Kilbourne are pioneers in their field, evaluating the portrayal of women in print advertising and discussing its cultural impact. Read the article Women as Sex Objects and watch She Was Asking for It. After reading the article "Women as Sex Objects" and viewing “She's Asking for It: Women as Victims”, you should have a deeper understanding of the violent imagery in advertising and its deleterious effects. In approximately 100-150 words, complete a journal assignment that answers the questions on one of the following themes: 1. Dehumanization: How do ads turn a human being into an object for possession or consumption? How does dehumanization open the door for violence? 2. Dismemberment: Advertisements featuring women often do not show the entire body. What message does the segmenting of the female form, with the primary focus on the torso, convey to the audience? 3. Violence: How does the media glamorize violence? How do ads that feature women as victims impact our culture? To complete this assignment, review the Journal Guidelines and Rubric document.

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Advertisements have found out an exclusive strategy to pull the audience’s attention through objectifying women sexually. Advertisements do not promote a brand or product, or idea, they promote violence by reducing the identity of women to a mere object of possession and consumption. The advertisements represent women in a way that shows that they need the attention of men, and it is all right to view them in a corrupt manner. For a cologne ad when a woman is shown in a bra and is sexually represent only to make the customers use the product, it shows how advertisements use a cheap path to reach the audience (Stankiewicz & Rosselli, 2008).